The Effect of Promotion of Bank Sumsel Babel Syariah Lubuklinggau Toward Community Saving Interest Lubuklinggau City West I
DOI:
https://doi.org/10.71417/j-sime.v1i3.228Keywords:
Iklan, Promosi, Publisitas, Penjualan Personal, PenghematanAbstract
This study aims to determine the interest of Lubuklnggau’s people to save, especially saving in a Sharia-based regional bank, namely Bank Sumsel Babel Syariah. This research was conducted for three months using primary data by distributing questionnaires, books and related journals, the location of the study was in the city of Lubuklnggau. The sampling techniques used in this research were random sampling techniques with a total sample of 0 respondents and analyzed with multiple linear regression. The results of this study show that Advertisements and Publicity affect people's saving interest, while sales promotion and personal sales did not affect people's.
References
Fraenkel, J. R., Wallen, N. E., & Hyun, H. H. (2012). How To Design And Evaluate Research In Education.New York: McGraw Hill.
Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21. Semarang: BPFE Universitas Diponegoro.
Gunawan, C., & Djati, S. P. (2018). Pengaruh Personal Selling, Celebrity Endorser, Dan Trust Terhadap Keputusan Pembelian Produk Mi1 Global. Jurnal Ilmiah Bisnis, Pasar Modal Dan Umkm, 1(1). Diambil dari
Pulungan, A. (2009). Analisis Faktor- Faktor Yang Mempengaruhi Nasabah Untuk Menggunakan Produk Jasa PT. Bank Negara Indonesia (Persero), Tbk Cabang Syariah Medan. Universitas Sumatera Utara.
Rahayu, S. S. P. (2017). Pengaruh Promotional Mix Syariah Terhadap Proses Keputusan Nasabah Dalam Memilih Tabungan (Studi Kasus Pada Tabungan Faedah PT Bank Bri Syariah). UIN Syarif Hidayatullah, Jakarta. Diambil darihttp://repository.uinjkt.ac.id/dsp
Saibantono, F., Triastity, R., & Susanti, R. (2018). Pengaruh produk, promosi, dan kualitas pelayanan terhadap keputusan anggota untuk menabung. Jurnal Ekonomi dan Kewirausahaan, 18(1).
Sawant, R. P. (2012). Impact of Advertising on Brand Awareness and Consumer Preference (With Special Reference to Men's Wear). IOSR Journal of Business and Management (IOSR-JBM), 5(6), 54–61.
Stanton, W. J. (1996). Prinsip Pemasaran Terjemah: Yohanes Lamarto. Jakarta: Erlangga. https://doi.org/2000
Suryabrata, S. (2006). Psikologi Kepribadian. Jakarta: RajaGrafindo Persada.
Tjiptono, F., & Chandra, G. (2011) Service, Quality & Satisfaction. Yogyakarta: Andi.
Wardhana, A., & Iba, Z. (2014). Pengaruh Penjualan Personal Terhadap Pengetahuan Produk Dan Implikasinya Terhadap Keputusan Pembelian Mobil SUV Premium Di Jawa Barat. Jurnal Kebangsaan, 3(5).
Yudhiartika, D., & Haryanto, J. O. (2012). Pengaruh Personal Selling, Display, Promosi Penjualan Terhadap Kesadaran Merek Dan Intensi Membeli Pada Produk Kecantikan Pond’s. Buletin Studi Ekonomi. Diambil darihttps://ojs.unud.ac.id/index.php /bse/article/view/2187
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Oga Saputra, Lidia Desiana (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
